Does it matter to you what your credit card looks like? It must matter to some, because many credit card companies go to great lengths to design their cards. Chase recently made a subtle change to its Slate(SM) with Blueprint card–they turned it vertical and added the Visa logo.
The terms of the card haven’t changed. It’s still a top pick if you are looking for a no annual fee card with a solid 0% introductory rate offer. But the question is whether the new design will be a marketing boon or bust. Your thoughts in the comments below are of course appreciated.
And while you’re contemplating the new design, here are a few more from other card issuers to consider.
Discover Mix Tape Student Card
Zync(SM) from American Express
Orchard Bank Classic MasterCard
On Chase Paymentech’s website it states in the section on how to protect oneself against chargebacks: Whenever a card does not successfully swipe and you have to key in a transaction, manually imprint the card and ensure the signature and all transaction information is transferred to the imprinted draft. Make sure the manual draft is imprinted with the merchant name and location.
This seems to be in direct contradiction with this practice as there is no way to imprint these cards with an imprinter. A manual credit card imprinter is the only acceptable way to obtain an imprint of a customer’s card if a merchant’s system is down or the card won’t swipe.
Does Marketing communicate with Compliance? I think not!