Football fans can cheer on their favorite teams and earn points with the launch of Barclaycard’s new credit card program. Cardholders will be able to earn points through the unique loyalty program that showcases each NFL team. Members will be able to redeem for rewards like team experiences, game day tickets, memorabilia and all the NFL-licensed gear a real fan needs. In addition, cardholders will earn NFL Extra Points every time they use the card and will receive a 20% discount for purchases on NFLShop.com on the card. Visa will be the official payment card sponsor for this rewards card.
“The card represents a great way for fans to show their loyalty to their team while being rewarded simply for using the product – all the while benefiting from the seamless service of Barclaycard,” said Keith Turner, the NFL’s Senior Vice President of Media Sales & Sponsorship.
Barclaycard and the NFL have teamed up for a multi-year agreement. Credit cards will be issued with one of the 32 NFL team logos as well as the NFL shield icon on them. Those interested in the cards can apply at NFL.com, at stadium displays, over the telephone, and in response to direct invitations.
“We’ve worked closely with the NFL to create a brand new credit card program with a collection of benefits and rewards that will appeal to the many fans of this thrilling game,” said Scott Young, General Manager-Partnerships, Barclaycard US. “With all the exciting new NFL Extra Points redemption choices, cardholders will have plenty of reasons to use the card and keep their team spirit alive all year long.”
The launch of the new NFL rewards card will be celebrated with an exciting campaign that will include team websites where interested cardmembers can get all the details about the new rewards card. Fans will also have the opportunity to win authentic NFL prizes, watch NFL videos, play interactive games, test their trivia skills and download team wallpaper and a digital widget.
To hype up the new card, Barclaycard and the NFL already awarded authentic jerseys, hats and other merchandise each week in August as part of the NFL Extra Points “Football Friday” Sweepstakes. A Grand Prize trip for two to Super Bowl XLV will be awarded through a drawing of all entries received during the promotion period.
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